Seven In detail
Seven Ps (417 pages)
Seventeenth edition (380 pages)
Seventh In detail
“p” • Actions • Among • Aspects • Assigned • Benefits • Channels • Communicate • Competitive • Convenient • Delivering • Design • Desire • Determine • Developing • Does • Emphasizes • Engage • Eyes • Financial • First • Image • Individuals • Interest • Involved • Made • Methods • New • Optimal • Packaging • People • Physical • Place • Price • Products • Proposition • Reflecting • Related • Relationship • Represents • Reputation • Service • Services • Skills • Stand • Strategic • Strategies • Unique • Value • Where