Price-value tradeoff (370 pages)
Affects • Against • Associated • Attributes • Behavior • Benefits • Choose • Communicating • Company • Competition • Consumer • Cost • Creating • Decides • Deciding • Definition • Evaluate • From • High • Include • Increase • Individuals • Influence • Irrelevant • Loyalty • Money • Needs • Negative • Negotiation • Pays • Perceived • Perception • Potential • Process • Product • Provide • Providing • Purchasing • Rational • Reasonable • Refers • Relates • Relation • Remains • Research • Satisfaction • Service • They • Weigh • Whether