Ideal customer (437 pages)
Ideal market segment (452 pages)
Ideal market segment (452 pages)
Prospect value theory (279 pages)
Prospecting (454 pages)
Prospectus (302 pages)
Adapt • Assuming • Behavior • Benefit • Budget • Campaigns • Choosing • Coin • Common • Create • Creating • Customer • Customers • Demographics • Doing • Efforts • Everyone • Focus • Gathering • Generic • Helps • Important • Include • Including • Increase • Interest • Investment • Irrelevant • Likely • Loyal • Loyalty • Make • Marketing • Perfect • Persona • Personas • Possess • Product • Prospect • Random • Reach • Representation • Resources • Some • Someone • Tailor • Waste • When • Which • Who