Positioning (418 pages)
Positioning statement (419 pages)
Positioning strategy (343 pages)
Ability • Affect • Affordable • Align • Associated • Attract • Based • Brand • Broad • Caters • Command • Commands • Competition • Consumers • Demographic • Designing • Distribution • Effective • Exclusivity • Focus • Focuses • Friendly • Functional • Helps • Larger • Less • Loyal • Maintaining • Market • Marketing • May • Middle • Mouth • Options • Point • Practical • Prestige • Primarily • Product • Referrals • Refers • Related • Rolex • Size • Technique • Term • Themselves • Toyota • Unimportant • Wider