Positioning (418 pages)
Positioning statement (419 pages)
Positioning strategy (343 pages)
Additional • Advertising • Affluent • Aggressive • Audience • Brand • Business • Buying • Care • Challenges • Compelling • Consumers • Control • Costs • Creating • Customer • Demand • Differentiate • Discounts • Efforts • Emphasizes • Emphasizing • Enhance • Essential • Example • Exclusive • Extensive • Focusing • Goal • Help • Important • Industries • Industry • Involves • Large • Lead • Logo • Lower • Lowest • Marketing • Needs • Negative • Overwhelming • Packaging • Perceived • Positioning • Providing • Rely • Require • Resources