Lavishness (361 pages)
Positioning (418 pages)
Positioning statement (419 pages)
Positioning strategy (343 pages)
Affordability • Apart • Appreciate • Automobiles • Basic • Broad • Budget • Casual • Class • Consumer • Customer • Details • Does • End • Establish • Exclusivity • Fashion • Features • Friendly • Hospitality • Image • Lavish • Local • Locations • Lower • Market • Marketing • Mass • Media • Mediocrity • Minimalist • Perceptions • Play • Practicality • Pricing • Purpose • Retail • Role • Sales • Significance • Strategy • Targeting • Upscale • Use • Uses • Using • Volume • Websites • Who • Word