Positioning (418 pages)
Positioning statement (419 pages)
Positioning strategy (343 pages)
“upper • Airline • Associated • Casualness • Channels • Connection • Conscious • Emotional • Emphasizes • Enhanced • Events • Fashion • Fast • Focus • Focuses • Food • Higher • Hotels • Impact • Influence • Items • Key • Lower • Magazines • Main • Media • Minimalism • Over • Prestige • Primary • Propositions • Quantity • Quick • Reach • Relies • Role • Senior • Service • Simplicity • Solely • Some • Specifically • Strategy • Tactics • Targeting • Technique • Term • Type • Upscale • Wide