Positioning (418 pages)
Positioning statement (419 pages)
Positioning strategy (343 pages)
Branding • Business • Campaigns • Channel • Common • Competition • Consumer • Contracts • Cost • Costs • Customers • Emotional • Evaluating • Ignoring • Image • Impact • Important • Interaction • Inventory • Involves • Joint • Leadership • Legal • Main • Manage • Managing • Marketing • Media • Optimizing • Overheads • Perception • Personalization • Positive • Price • Pricing • Primary • Process • Production • Provides • Services • Significance • Small • Stand • Strategic • Successful • Tailoring • Transactional • Users • Ventures • Wholesale