Aligned strategy (330 pages)
Interests-based segmentation (305 pages)
Against • Always • Another • Athletic • Between • Business • Businesses • Collaborative • Competitions • Complacency • Complaints • Compromise • Creating • Customer • Customers • Decreased • Different • Direction • Disagreement • Disputes • Environmental • Failure • Force • Having • Hinder • Large • Legal • Lower • Managers • Meeting • Mistrust • Misunderstandings • Motivate • Motivation • Multiple • Opposite • Own • Priorities • Problem • Projects • Same • Separate • Share • Short • Successful • Time • Towards • Ways • When • Whole