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Advantage • Against • Analyzing • Areas • Based • Benchmarking • Best • Collecting • Common • Companies • Company • Competitive • Competitiveness • Competitors • Copy • Customers • Data • Decrease • Develop • Doing • Employees • Findings • Frameworks • Identifying • Implementing • Important • Improve • Improvement • Include • Increase • Involved • Its • Metrics • Need • Order • Practices • Processes • Products • Remain • Services • Some • Strategic • Strategies • Suppliers • They • Typical • Use • Weaker • Well • Where